“Social Media Recruitment Lies. Stop talking rubbish and tell me what really works”
We’ve heard a lot over the last few years about social media being the most amazing thing since sliced bread when it comes to recruitment. Is this true? Have you really found it to be an effective way to attract/engage/locate talent, and have you got the results to prove it?
There are plenty of “success stories”, but the stats provided seem to be few and far between. In this week’s #OZREC, we’ll be getting past the ‘big ideas’ and starting to talk about the things that really work, the examples we’ve got to share, and the stuff we’ve tried that turned out to be not quite as great as imagined.
Q1: Why is it so hard to find social recruiting case studies with real stats?
Q2: What actually, demonstrably, works when using social media for recruitment?
Q3: Since we’re counting, how do you tie social media metrics to recruitment KPIs?
Q4: When should you ‘call it quits’ and give up on a social media initiative you’ve implemented?
Kelly O’Shaughnessy heads up social media at Ashurst. Her focus in this role is threefold: using social media for marketing and business development, talent attraction techniques and employment branding, and the implementation and use of collaborative social platforms within the organisation.
Kelly is passionate about using innovative methods to ensure organisations manage their brand and talent effectively, and she is one of Australia’s recognised experts in the areas of social media and talent attraction; speaking locally and internationally and appearing in national publications such as the Australian Financial Review, Lawyers Weekly, HR Daily and HR Leader Magazine.