Perceptions 2

“Poetry is when you make new things familiar and familiar things new” ~ Rory Sutherland

Ad man Rory Sutherland, in an entertaining talk, argued that a lot of value can be gained by tinkering with perceptions rather than trying to change reality.

Whether you target job seekers, recruitment advertisers or consumers of recruitment service, you can create new value by changing how you are perceived. Often that  mean not doing the things you are currently doing.