Thought for the week – "Online social networks are most useful when they address real failures in the operation of offline networks," – Mikolaj Jan Piskorski
Understanding users of social networks
A fascinating look at what work on social networks. Hint – users do not click on advertising. But, 70% of users view photographs.
What about newspapers?
Can print media be saved? Booz Allen offers four strategies to reinvent print and make it profitable.
Google and micropayment for content
Meanwhile, Google is developing a micropayment facility for online content. Will it work for content providers as it does for music? How would this be relevant to recruitment advertising. Perhaps, job seekers paying small amount to access exclusive job listings?
Personal brands as important as corporate brand
Should you encourage an employee to promote their own personal brand? Ross Dawson highlights the shift from corporate brands to personal brands.