http://destinationtalent.com.au/wp-content/uploads/2014/06/logox400x156.png 0 0 dTalent http://destinationtalent.com.au/wp-content/uploads/2014/06/logox400x156.png dTalent2009-07-22 03:37:072009-07-22 03:37:07The importance of ‘trust’ for talent solution providers
The importance of ‘trust’ for talent solution providers
The question is, do consumers trust your talent software? your recruitment services? or job board solutions?
The Edelman Trust Barometer found 93% of Australian consumers will buy a product or service only from companies they trust. More tellingly, 72% of customers will spread the good news about a company they trust. 79% will criticise and spread negative opinions if they distrust your brand.
It pays off in more than one way if you are a trusted brand. The next question is, how is ‘trust’ earned? Check out the Edelman study for some clues. Here’s the global report.
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