Who do Internet consumers trust? Mostly, the opinion of friends or acquaintances over other forms of advertisement.
A global study by Nielsen found 90% of consumers (93% in Australia’s case) trust recommendations from people they know.
It is likely that your future client of customer is soliciting the opinion of friends or acquaintances. According to Nielsen: “The explosion in Consumer Generated Media over the last couple of years means consumers’ reliance on word of mouth in the decision-making process, either from people they know or online consumers they don’t, has increased significantly,”. Social Media merely amplifies the exchanges of opinions.
So, what is your online word of mouth strategy?