SMS continues to be a preferred communication tool
Forget Twitter, Facebook and other new communication tools, it’s an old communication tool Australians are in love with – SMS. A new research by Pure Profile (Sponsored by Telstra) found Australians prefer using SMS to communicate. One in three Australians choose SMS to announce major live events like a job promotion or the birth of a child. An average Australian SMS 1-5 times a day.
Mobile communication as a promising recruitment tool to reach candidates had been discussed here and here. Perhaps it is a good time to re-investigate how you can use mobile technology as part of your recruitment strategy.
I agree, SMS is still the most favoured channel. Our recruitment agency clients love the bulk SMS features of TRIS because they know that it’s what their candidates and clients want.
Our recruitment agency relies heavily on SMS communication as we are able to reach a large number of our temp staff in the minimum amount of time – we always follow up with emails and using our distribution lists, but SMS just works so much faster!