Ployme connects employers and casual workers using mainly SMS.
What’s often forgotten in the hullabaloo over social media is that SMS is an effective and widely used communication tool (refer graph). AIMIA’s recent ‘Australian Mobile Phone Lifestyle Index’ report found 84% of Australians considered SMS an expenditure item. In other words – regular SMS usage is universal.
A recent US study found 70% of mobile phone users respond to a text message for a product or a service. And yet another survey found 70% of college students (mostly Gen Y) use SMS to communicate. We think Ployme’s use of a proven communication tool to reach out to an age group that thrives on mobile communication is a smart move.
It may well be that push email will eventually push out SMS. But that is besides the point, currently SMS is the preferred medium for a large number of people who maybe looking for casual opportunities. Ployme seems to clearly know its audience and which communication tool works for them. It’s worth having a look at Ployme’s service offerings.