Australian job board industry – Permanent shift of advertising dollars from print to online channels

Online advertising in Australia is now worth $1.52 billion, growing by 27% in 2008.

Meanwhile, job vacancy advertisers continue to fuel the shift from print to online mediums. No wonder, leading job boards like SEEK are pegging their future growth on the further migration of advertising dollars from print to online channels.

Have a close look at Fairfax’s performance (online revenue grew by 33% and print, Melbourne and Sydney operations in particular, declined by 2.8%) , and you get a strong sense that the migration of advertisements from print to online platforms is a permanent shift.

And this fundamental shift is at the heart of current growth in the Australian job board industry