Recruitment is marketing, full stop.
At its core, talent attraction and recruitment is marketing. If you are an employer, you are faced with job seekers armed to the teeth with choices. Bad luck, the skills shortage problem is not going away soon, either.
So, Sydney University’s student recruitment function is placed under the marketing department. It’s a sign of the times. Whether it is about acquiring new new staff or students, recruitment is all about reaching out and selling your brand.
If you are thinking of hiring staff, talk to your marketing department first.